"I’ve known Lynn for 16 years. He’s honest even to a fault… meaning he’ll always tell the truth even if it doesn’t paint a pretty picture for himself. He’s genuine, he’s likeable, he’s happy, he’s humble, he’s very knowledgeable and very responsive and someone that I trust completely. He’s just a terrific guy." - Scott Haymore 13Oct2008 Boomerang Real Estate
645 West 920 North
Orem, UT 84057
801-607-1546 Office
801-607-1644 Fax
pick1219@aol.com
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Selling a property

Thanks for visiting my website. I will assume that if you are visiting this website you have already decided a REALTOR might be right for you and that a REALTOR could be able to assist in marketing, negotiating, completing paperwork, and ultimately selling your property and that your visit today is really to find out what Boomerang Real Estate can do for you, how Boomerang Real Estate is different from other companies and what costs are involved for these services.

My objective today is to impress upon you that I believe Boomerang Real Estate has the BEST and MOST SUPERIOR marketing system to sell your property. I feel that this marketing plan is the BEST VALUE for a Seller and that this plan is SUPERIOR to other marketing plans out there.

I believe in RESULTS. I do not want to just list your property and spend time, energy and money doing old fashioned or out dated marketing that now produces little to no results. I want to sell your property by focusing on where results are coming from and focus my efforts where results happen. To be plain and simple I want to sell your property quickly using an effective marketing system.

COMMISSION RATES:
Boomerang Commission Listing Rates: 3.84%-5.39% of the sales price. Must be a Client Club Member for the lowest rate.
With Boomerang Real Estate we charge NO TRANSACTION FEES.
Substantial Savings - Compare Boomerang Real Estate commission plans compared to other companies.


MARKETING PROGRAMS:
(1) REALTOR Marketing Alliance or RMA Marketing:
(2) WFRMLS - Wasatch Front Regional Multiple Listing Service:
(3) Banner Signs:
(4) Client Club Newsletter:

REALTOR Marketing Alliance or RMA Marketing: RMA Marketing is Revolutionary Marketing
The last time I checked over 80% of all properties sold as posted on the Multiple Listing Service or MLS had both a listing agent and a buying agent. What this information means to me is that more effort should be spent marketing to other agents. I came up with the plan or RMA. In addition to offering an agent a 3% commission to bring a ready willing and able buyer, RMA marketing goes one step further to help REALTORS remember your property. RMA marketing compensates ALL qualifying agents who SHOW your property and providing feedback about what their buyer thought of the property. Approximately 25% of the commission that will be paid to Boomerang Real Estate will be paid to those agents who provide feedback and participate in the RMA. Why should RMA matter to you? Now for the FIRST TIME ever REALTORS have the opportunity to show homes and receive compensation as long as they provide feedback about the property. Brokerages who join the RMA agree to communicate with their agents that YOUR PROPERTY is an RMA property. Agents talk to each other. The more agents network with other agents and with their clients the quicker we will see results.

WFRMLS - Wasatch Front Regional Multiple Listing Service:
 Your property will be added to the wfrmls.com website where the majority of real estate professionals are members of. This is instant marketing to real estate professionals who may have a buyer to make an offer on your property. In addition to letting the agents know about property. This information AUTOMATICALLY updates on each company website where BUYERS may come to search for homes.

Banner Signs: Boomerang banners signs are far superior to traditional arm signs.
(1) The larger print is easier to read and remember when driving by a Boomerang Real Estate banner sign.
(2) Banner Signs are unique - They draw attention to your home.
(3) A Banner sign is one more reason to help a potential buyer remember your home.

Client Club Newsletter:
Monthly I email those who are members of the Boomerang Real Estate Client Club market trend information and of course I will ask for their help in telling their family and friends about your property.


NEGOTIATIONS & EXPERIENCE:
Since late 1997 I have spend 10-15 hours per month studying the real estate market. I recognize what is happening in the market. If the market were FALLING wouldn’t you want to know, so you can net the most money possible? If the market were RISING wouldn’t you want to know, so you can net the most money possible? I manage real estate. I have a good idea of what a property will rent for and how to talk the lingo that an experienced investor looks for. Wouldn’t you want an agent on your side who understands both sales and property management?

I am a tough negotiator: First I understand what is happening in the market, so I don’t have to guess when it comes to negotiations. Because I understand the market, I can show a buyer the value of your property. Often with over 80% of property being sold by another agent, the other agent needs as much convincing as the buyer does. I can show the buyers agent where the value is in your home. The buyers agent with my help can help convince their client to proceed forward in purchasing your property.

I have been around. I have experience. I have been in real estate since 1993. I have sold property for others, assisted in 1031 tax deferred exchanges, managed property for others, rented property for others, and been a consultant to friends and family. Owner of Boomerang Real Estate which I started in 2004.






The Real Estate Evolution according to Lynn Pickett:

History of Real Estate - How the real estate business has evolved since 1993.

Year 1993:

In 1993 there was NO internet, NO email, and cell phones were NEW. Marketing a property was done by a sign in the yard, advertising in the newspaper and or home magazines, and having an open house to attract buyers. Real Estate Companies were members of the Multiple Listing Service (MLS) which offered a cooperating agent or company a share of the commission for providing a buyer. The main responsibility of the MLS was printing a “phone book” which was distributed to the MLS members or cooperating agents every 2 weeks.

Buyers in 1993:

If a buyer wanted to find out what was for sale in the market they would meet with an agent and look through the “phone book” together. The “phone book” had multiple home listings per page with codes for bedrooms/baths/garages, etc. A black and white 2 inch picture of the home would eventually get into the “phone book”. If the buyer had met with an agent but hadn’t found what they wanted from the “phone book”, the buyer and agent would look for new for sale signs, the newest magazines/newspapers ads searching for new property to look at. Often REALTORS would receive as many calls from other agents as they would from prospective buyers.

Year 1995: 

Cell phones become popular and useful among REALTORS. Now an agent could call and be reached anytime. If a REALTOR had the “phone book” and a mobile phone the agents car quickly became the office. The old fashioned way of large offices with business was going away. Floor time among agents was beginning to be less valuable to an agent. Agents were in charge and they wanted higher commission splits. The broker still had large office spaces that were sitting empty most of the time because agents were in their mobile office.

Year 1996-1998:

The internet was fast becoming the latest craze. Now color pictures and multiple pictures or virtual tours were being added to the list of things an agent could use to find buyers. The consumer or buyer and seller wanted their home on the internet and still wanted all other types of marketing done too. Agents were marketing in newspapers, magazines, signs, internet, search engines, etc. The cost of marketing increased and now many real estate companies were adding a transaction fee in addition to commissions costs to stay profitable.

Year 1999-present:

Franchised Real Estate Companies no longer have market share. New business for agents is not coming from real estate companies so many agents have changed companies over the past few years even further diluting.

When a listing is added to the MLS it is available to view on nearly every other real estate companies website within minutes. Information is available to potential buyers immediately. Buyers have information overload. They want and need an agent who can make sense of all the information out there and help them make an informed decision, negotiate in their behalf and make sure that the buyers interests are represented. Newspapers, Magazines, Fliers, Open Houses are not producing results that they once did a few years ago. NOW and pay attention to this, but what do you see in the magazines? You see a few houses, but you also see “AGENT GLAMOR SHOTS” and 1-800 numbers. The agents are marketing themselves and using 1-800 numbers as a way to find buyers. Did you know that 1-800 numbers track where the call came from. Now these agents have a way to try and reach you and get you as their clients. The marketing in newspapers, magazines had little to do with actually selling a home, but just a way to promote the agent. Some agents are getting smart about this and not advertising at all and still getting paid because the market has been so strong in the past. But where are we now? DO NOT CALL REGISTRY 2003 - Now agents couldn’t even call without permission, that is why they continue to market themselves with their listings rather than marketing the listing.

Real Estate Fees have been dropping - Why pay more?

Traditional Marketing required many sources of advertising to find and attract buyers. Technology has made it possible for anyone looking for property can find the information online they desire. The question is will these buyers know what to do with the information they have. Hire a REALTOR who recognizes the need to change and has changed to match the market.